Ignite is a leading architecture firm that specialises in architecture, master planning, and interiors, with a focus on the commercial sector. They take pride in their ability to “deliver buildings that not only meet the functional brief but are commercially viable too.” Being one of the top architect firms in the country, they needed to look within, to look the part, and reference what made them unique. That’s what they asked Magnum to understand when they engaged us to define their purpose, story, and identity. Magnum came to the table delivering; a new brand identity, internal collateral, comprehensive marketing strategy, and customer-facing brand assets.