HP was an official partner with Emirates Team New Zealand for the 36th iteration of the America’s Cup. They were heavily involved with the technology used to develop the AC75 Te Rehutai design. This same technology was then equally as important when it came to race day. Magnum was tasked with elevating this partnership between HP and ETNZ. The event itself brought the country to a standstill when ETNZ was successful in defending the America's Cup. Before all this a digital campaign made sure that this partnership was known. This was executed by the following: a range of videos produced by Magnum, landing page, digital banners, and point of sale.