For the last two years Porsche has enlisted the services and support of Magnum to design and install an experiential zone within Westfield Newmarket in Auckland, New Zealand. With the goal of enticing passersby with dynamic video content, bright installations, and fun for the whole family the space serves as a two week offsite to hero the latest models and special editions. The Porsche Car Store is a place to spark imagination as much as capture leads and puts the Porsche brand in front of potential customers that don’t frequent the dealerships.