McLaren Auckland is a luxury sports car brand that delivers world-class vehicles to a range of customers throughout New Zealand. They are based in a showroom and workshop on Great North Road. Magnum ran several digital campaigns that elevated offerings such as; new vehicles, unique experiences, and promotions. These campaigns were organised, created, and developed by Magnum to deliver assets including landing pages, eNewsletters, media strategy, eDMs, and digital banners. McLaren Auckland saw a direct increase in customer interaction leading to sales through these campaigns.
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