Porsche engaged Magnum to help launch the global campaign for their 75th Anniversary in to the New Zealand market. The bright and poppy campaign made use of nostalgia and iconic Porsche history with eight hero colours to represent the vibrancy of the Porsche world. The 360 campaign execution spans showroom takeovers and experiential zones to digital billboards and social campaigns, even custom colouring books and pencils to spark the next generation of avid Porsche fans.
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